7 Simple Steps to build Your Online Presence

Start building your online presence

Whether you are a banker, barrister or barista, you need to network and create influence via the internet, and that’s why you need a solid online presence. In this digital age, without a solid online presence, you will struggle to remain visible and connected.

It is a continuous process that takes time and dedication, and for some people, it can be difficult to know where to begin. That’s why I wrote this post. Use the following 6 steps as a guide to start building your own solid, online presence.

ONE: Stop and Think about your online presence

  • Who am I?
  • What do I want my audience to know about me?
  • What story is currently out there about me?

When people search for you online, they want to understand who you are, what you do, your values and point of view. They want to find out if they like you. Your digital footprint should answer those questions. It should contain your point of view and your thoughts about the topics your audience cares about. It should contain examples that show us who you are when you are not working - your real self. You’ll be surprised that posting a picture of your garden will endear potential clients who love flowers to you. You don’t have to bore everyone with the same information across all your channels, but bear in mind that your bio, work portfolio, expertise and humanity should shine through. Your digital footprint is your business card. Check that everything is relevant and up-to-date. Google your name to see if the search results represent who you want to be seen as. Check that what you want your business card to be, is reflected in what people find when they look you up. Figure out what’s right and what’s wrong. Determine what success means to you, and let’s head out to step two.

TWO: Create a LinkedIn Profile

THREE: Create (Or Use Current) Social Media Accounts with care

FOUR: Create a Blog or Website

FIVE: Look out the window

Side Note: Your digital footprint is not a prospectus. It is the summary of your humanity. Make friends and post great content that your friends will find informative, inspiring or entertaining at least. Serve your audience a rich mix of curated (other people’s posts that you like or agree with) and original content. Remember step one and let it be your guide to engaging in a way that you’ll be proud of yourself.

SIX: Rinse and Repeat the steps above. Consistently

I know you are busy, but all the work and goals you are busy with, can be jeopardized by what people find about you online. A strong digital footprint is no longer a nice-to-have; It’s a must-have. Potential clients, donors, investors and spouses will look you up online whenever they want to know more about you and what you do.

Hope this helped you relieve the stress of interacting online.

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Personal Brand Strategist & Educator at www.tolumichaels.com | Collector of handwritten notes & pretty stationery